Unilever Food Solutions’ Success Story with Dashmote

The Challenge

Unilever Food Solutions (UFS) aimed to increase their presence in the Hispanic food market in the US, intending to expand some of their best-selling products from the region. However, they lacked crucial data on key indicators such as the total restaurant universe, restaurant characteristics, and contact details. This made it difficult to execute their strategy effectively. UFS shares how they overcame this challenge using our platform.

The Need for Change

To tackle this challenge, UFS devised a 3-step approach:

  1. How Many: What is the complete universe of potential operators?

  2. Which One: How do we filter, prioritize, and segment the operators UFS should focus on?

  3. Acquire: How do we drive growth through digital sales and marketing at these operators?

Realizing the urgency of the situation, UFS knew they needed to seek help: they wanted to avoid wasting time and resources in the fast moving food sector. 

Why Dashmote?

UFS chose Dashmote for our ability to provide comprehensive data from various online sources, helping them answer all the questions in their 3-step approach. According to ugs, Dashmote provided the exact data we needed to focus our efforts effectively. A plus for UFS, was that Dashmote has the capability to offer a 360° data integration, collecting and integrating data from a wide range of sources to create a comprehensive Digital Trade Census. 

Positive Outcomes

Dashmote delivered all the information UFS needed for their 3-step approach:

  1. Location Universe: Understanding the size of the prize.

  2. Menu Card Analysis: Identifying what restaurants list on their menus.

  3. Digital Profiling: Segmenting restaurants based on key indicators.

Using Dashmote’s tool, UFS identified 37,000 Hispanic restaurants of interest to their campaign. We further segmented this universe by filtering on type of location, popular dishes listed, opening hours, ratings & reviews, and other key indicators.

The results were impressive:

  • 20 custom segments were created

  • Conversion rates increased 1.5x by focusing on the most relevant leads through segmentation

Mission at Dashmote

At Dashmote, we’re shaping the next generation of prospecting with AI. We leverage AI to provide companies with the most relevant and high-potential sales leads. Our technology delivers precise and personalized scoring for each location, empowering sales teams to target the best opportunities. We aim to reduce wasted time and resources, ultimately unlocking better conversion and business outcomes. Target the best leads, every single time.

Ready to Get Started?

Interested in how we can help you achieve similar results? Get in touch with us to discuss your specific needs and set up a free trial to see Dashmote in action.